OUR Brands

Culinary Direct is a proudly South African company, based in Johannesburg, we are proud to retail Iconic, High Quality cookware brands such as Staub, Zwilling, Ballarini, Yämmi, Magimix and Miyabi.


The Yämmi is an international kitchen appliance that has gained worldwide popularity for its multi-functional cooking solutions. Originating from Portugal, the Yämmi is a robust, innovative and versatile multicooker geared to make your cooking experience faster and easier. Chop an onion and then sauté it, cook a soup and then puree it, knead bread dough, whip cream, blend smoothies, make risotto – the Yämmi will cook everything from start to finish at the flick of a switch.
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STAUB gathers people around good food in the kitchen and at the table. Each of our heirloom pieces comes with a story. Born in Alsace, a French region known for its craftsmanship and cuisine, our cast iron cookware brings a taste of authenticity to every meal. Just look for the STAUB seal on every product. Our name is our promise to you that you’re cooking with the best of France…wherever your kitchen may be.
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Since 1731, ZWILLING has been crafting cutlery in Germany, home to the world’s finest makers of swords, knives, and scissors. Our passion for cooking inspired us to pour our savvy into cookware, glassware, kitchen tools, and more—products that put the pleasure in cooking and entertaining. So when you hold a ZWILLING product, you’re holding a piece of history. And the future.
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To BALLARINI, “Made in Italy” means much more than originating in a place on a map. For over 120 years, we’ve infused Italian heritage, family values, and local tradition into every piece of BALLARINI cookware. We design every product as if it’s for our own kitchen—because as far as we’re concerned, everyone who cooks with BALLARINI is part of our extended family.
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Following the rich tradition of Japanese samurai swords, MIYABI knives are extraordinarily sharp while being beautiful to behold. Each MIYABI knife embodies purity, grace and elegance- the three qualities most revered in Japanese culture.
Our knives were developed so that professional chefs and home cooks around the world could experience how sharp knives enhance the plate and please the palate. MIYABI merges the treasured traits of samurai swords- exceptional sharpness, tradition, craftsmanship, and performance- with contemporary design for the ultimate kitchen knives.
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60 Years of Culinary Innovation. It all started in 1961 when Pierre Verdun, a butcher from Montceau les Mines, a small village located in the heart of Burgundy, a region noted for its gastronomy, and Robert Comte created the first food preparation machine with a blade on the bottom of the pot.
The world’s top restaurants use the professional versions of our products and are true to our origins and always at the forefront of innovation. Designed and made in France, Magimix is the perfect aid for all your food preparations.
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